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Campaign Glossary

Understanding the basic terms:
Total voters:
This is the total number of registered voters in your District. However, not every registered voter participates in every election. In addition, some voters will vote for high-profile offices, like President, but not vote for local candidates.
Total houses
For most types of voter contact, this may be the more important number. For example, most campaigns send 1 mailer per household (instead of 1 per voter) to save printing and postage costs.
Likely voters:
This is a list of voters predicted to vote in the November election, who have a history of voting in several recent elections. These voters are more likely to complete the entire ballot, including local races. There are many ways to predict who is likely to vote; This count uses a fairly accurate estimate for local races.
Likely houses:
Again, for mail, walking, or calls to landlines, “Houses” is the more important number. This is certainly what you should use in figuring out how many pieces of mail you need to print and send.
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Types of Voter Contact

Figuring out what blend of types of contact your campaign should use requires figuring out what you budget will support, and how many volunteers you can recruit. Note that the pricing options include the term “pay per record” – this refers to each house, or in the case of texting or emailing, each voter.

Direct mail:
this is (still) and efficient way to reach your voters. Since an address is required to register to vote, the voter file contains that information for every voter, and the data is ‘householded’ to include every likely voter at the same address.
Walking/canvassing:

This is challenging in 2022, but another technique for contacting voters is to go door to door. Again, you would only go to the houses with likely voters. This year, some campaigns are not walking at all; some are leaving campaign literature without knocking on doors; a (very) few are trying to knock on doors, but this is NOT recommended.

Phone banking:
The voter files contain phone numbers for ½ to 2/3 of voters, so phone calls can be an effective way to try to talk to voters. The numbers are marked as ‘home’ or ‘mobile’ so you could call landlines and text mobile numbers.

You can also use PDI’s ‘Online Phone Bank’ to make calls and record the results, without having to print and distribute paper lists.

Lists or Apps:
If you get a PDI account, you can print out paper lists for either walking or phoning. You can also make use of technology, and use PDI’s ‘Mobile App’ on your phone to carry a walk list with you without paper. This can be a little challenging to set up the first time but is much faster and easier for your volunteers to use.

You can also use PDI’s ‘Online Phone Bank’ to make calls and record the results, without having to print and distribute paper lists.

Texting:
There are a number of programs available for “peer-to-peer” texting that make texting easy, but again these require some setup and are not included in PDI.
Emailing:
PDI does include a low-cost option for sending emails to voters who listed an email when they registered. Different campaigns view the effectiveness of emails differently, so you’ll have to decide what is right for your campaign.
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Gain Access to Your Campaign Dashboard 

An access fee opens the door to all of the ReadyMade Campaign tools and resources.

ReadyMade Campaign Tools gives you full-time, online access to our campaign dashboard, as well as a free portal to partner tools with wholesale prices. With our customized offerings, you get what your campaign needs, without consultant fees.

No markups. No kickbacks. Just direct discounts for candidates.

A $965 Access Fee provides candidates:

A digital dashboard with access to all resources and tools
Interactive manual to setup and run your campaign
A streamlined portal to PDI voter data (data fees apply)
Direct mail design templates, discounted printing & shipping (printing cost & fees apply)
Discounts to partner tools
Get Started

The Access Fee ($965) can be paid:

  • Candidate or campaign: through this website
  • In-kind contributions: made via check
  • For more information: 
NOTE: All local, state, and Federal Campaign Finance rules apply. Please check with your local Elections Clerk or your campaign treasurer to clarify any campaign limits which may impact your region, district, election, or race. ReadyMade Campaigns can not and does not accept responsibility for any violations (intentional or unintentional) of any campaign Federal, state, or local finance rules.

For more information on California campaign finance law: https://www.sos.ca.gov/elections/ | http://cal-access.sos.ca.gov/campaign/